Sep 27

Originally derived from a combination of broadcasting and iPod podcasting, according to the New Oxford American Dictionary, is “a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.” The general accepted definition however, has expanded to include video as well as audio. Read the rest of this entry »

Sep 23

If you are a small business owner, entrepreneur or independent contractor you definitively know the value of a huge database of clients which are highly responsive to your products and services. Customers is the fuel of any business without them everything else is meaningless, this is why executing the right marketing strategy is of the highest importance. With the right marketing strategy in place a business can grow and succeed. Read the rest of this entry »

Sep 9

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. Read the rest of this entry »

Sep 6

The demographic segmentation deals with dividing customers according to age, stage in life cycle etc. and it helps banks to design production for all types of people depending on their age, income, etc.

Apart from the behavior based segments, the bank can also adopt segmentation, depending on what the bank wants and not what customers want, banks have different value propositions that it wishes to give customers hence it will segment its products according to its value propositions and as customers take them they automatically fall to segments. The banks have three major objectives and these are get deposits and minimize the cost of funds producing quality credit balances at maximum spread income and to generate free income and reduce services expenses. This leads to the following four segments. There are those people who want to invest others want to borrow, others want convenience and on others are fast limited customers. These segments can be used as a basis for the bank to develop long-term strategies, to attract customers to the different segments. Read the rest of this entry »